Wednesday, April 28, 2010

New Window Shopper Interface

This week, we launched some modifications to our Window Shopper interface. For you heavy users out there, you may have noticed the changes on Monday.

Most of the changes involved simplification. Looking at user behavior and what they clicked on, we decided to eliminate the tabs and to have identical price comparison products as the default display.

You can see here, for example, the default display when searching for this Bullova watch. Window Shopper shows prices and stores where you can find this exact watch.

And now, when you hover over one of the cards, you can easily click over to the merchant, share the product with friends, or explore more search options.

Of course, if we can't find a deal for the item you're looking for, we will display visually similar alternatives. If you're looking for some earrings for a Mother's Day gift, Window Shopper will show you some visually similar items, as you can see in this example below.

So let us know how you like these changes, or if you even noticed them. :-)

Monday, April 5, 2010

Window Shopper now working on Google, Bing, and Yahoo!

Many people start their shopping on a search engine. Type in a product name and the search engine will often show a few pictures of the item you're looking for. Now with Window Shopper, we'll mark those images with our See Similar icon and so you're only one click away from finding a deal.

I'm in the market for getting a new driver to improve my golf game. Doing a search for "Callaway Diablo driver" on Google presents an image result. With one click of the Window Shopper icon, I can now compare prices for this item.

On Bing, you do need to go to the Shopping tab but the results are equally useful. In fact, Window Shopper found deals for that club less than Bing's lowest price.

And on Yahoo Shopping, Window Shopper also delivered.

Window Shopper works only on product images on these search engines. Let us know what you think!